Statista estimated that affiliate marketing spending would reach approximately $8.2 billion in 2022. While revenue-sharing is not a new marketing concept, modern affiliate marketing typically refers to online digital marketing in which affiliates link to a business's product or service online and receive a percentage of sales or web traffic. a shoe company that partners with a fitness blogger to target fitness-minded readers). In turn, affiliates earn a percentage of the sales or customer traffic they generate as a result of their marketing efforts. A business might work with an affiliate to increase sales, web traffic, and brand awareness at a low cost, as well as connect with a specific affiliate audience (e.g. What is affiliate marketing?Īffiliate marketing is a revenue-sharing marketing method in which a third-party affiliate, such as a blogger or YouTuber, advertises a business’s goods or services to help them meet sales or marketing goals. In this article, learn more about this career path, how it works, and how to begin your affiliate marketing efforts. For example, according to Affiliate Insider, artificial intelligence (AI) and cloud software will play an increasing role in how affiliate marketers collect data to make decisions in 2023. In addition, it's essential to stay current with industry trends. It benefits affiliates by offering them the opportunity to make passive income. Generating affiliate revenue requires developing a platform and building an online audience. It is typically considered a key part of modern digital marketing.Īffiliate marketing appeals to businesses because it enables them to meet their marketing goals at a low cost. Affiliate marketing is a marketing model in which third-party publishers promote a merchant’s goods or services and receive a percentage of the sales or web traffic made as a result.
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